Design Portfolio
TorahResource
In February 2016, I was hired to update and maintain the website of TorahResource, an educational non-profit based in Tacoma, Washington. The role quickly expanded to print design, identity design and management, social media and email marketing, donor outreach letters, volunteer coordination, and more. In February 2019, after an assessment of my duties and performance, I was promoted to Marketing Coordinator.
This online portfolio is a sampling of the creative work that I did for TorahResource and its sub-brands: TorahResource Institute, The TorahResource Learning Center, The Messiah Matters Show, and more.
Click on a category below to view the work.
- Michael David Gonzales
More About TorahResource
TorahResource produces Messianic Jewish learning materials for students at all levels, from leaders to laity. These resources are sold through an online store. TorahResource also hosts an online digital library of resources along with “evergreen” and live courses in biblical and related studies. In addition, TorahResource engages with its audience through social media and a weekly talk show broadcast live on YouTube.
TorahResource Institute (TRI) was the online school of TorahResource from 2012 to 2023, where Bible-based courses were taught at the college and master's levels from a Messianic perspective. The classes offered by TRI followed the academic calendar of a traditional university while delivering courses using modern, distance education methodologies. TRI offered a 3-Year Certificate Program in the Biblical languages of Hebrew and Greek. The academic year was held over three quarters: Fall, Winter, and Spring, with a few micro-courses held in the Summer. In 2024, TRI transitioned from live, online classes to an online educational environment with evergreen courses and learning materials. It was also renamed and rebranded as The TorahResource Learning Center.
In 2012, The Rob & Caleb Show began as a live radio show broadcast on TR-Radio, the online radio station of TorahResource. After six months, the show added a video element and began to broadcast live on YouTube. After five seasons, the show was renamed and rebranded as Messiah Matters. The show is currently in its thirteenth season.
Target Audience
The primary target audience for TorahResource has been Torah-observant Christians and people who are in or interested in the Messianic Jewish movement. A secondary target is Christians who question mainstream evangelical views of the Law and believe that followers of Yeshua (Jesus) should continue to study and observe the Torah as part of faithful Christian living.