Michael David Gonzales

Art Direction | Marketing Coordination
Fort Worth, Texas

Tesser

At Tesser I worked on a variety of Internet, print and combined Internet and print projects. My main task was to extend the visual language of existing identity systems from print to web, or vice-versa. Upon completion, I would create a style guide for the client to assist them in the up-keep of their new product.

In order to understand an identity system I would research the brand as thoroughly as I could. As a team, we would take the client through fact-finding or exploratory exercises which included an extensive questionnaire from me. The information gathered was used to write a creative brief which would be the guideline for design concepts. [I worked closely with the tech guys]

I also designed many stand alone print pieces and websites.

While at Tesser I worked for clients such as Einstein Bros Bagels, Quiznos, Rock Bottom Restaurant and Brewery, TacoTime, Old Chicago, Rubios, ChopHouse, Musco Family Olives and more.

Breakfast Serials Website, Letterhead, and Brochure

Musco Family Olives Co. Website

Rock Bottom Restaurants Websites

Proligo Stationery and Websites

TacoTime Promotional CD

Website Style Guides