Michael David Gonzales

Art Direction | Marketing Coordination
Fort Worth, Texas

Virgin Cars

I was hired to join the VirginCars.com team in London, England. On this project I assisted the Creative Director by creating “rapid prototypes” and working UI mock-ups, in Flash, in order to gain a clearer direction from the client. I also provided creative direction to the designers in developing homepage and secondary page concepts.

Once VirginCars.com was completed, we began developing the initial creative direction for the VirginTravel.com and Virgin.com projects.


While at the Denver office, I provided creative oversight for the production phase of the Budget Rent-A-Car project. I also assisted the VP of Creative in the day-to-day management and training of the design team.

Customer Experience Map

Rapid Prototyping in Flash

Final Design